A conversation
with Andreja Kulunčić Moderator: Jelena Vesić Belgrade, June 2009. |
Published
in the catalogue "Videography of the region" Edited by: Aleksandra Sekulić Publishe: "Students' City" Cultural Center, Belgrade 2009. |
One of Andrea Kulunčić's first works is her well-known "Nama: 1908 employees, 15 department stores". This work represents a kind of breaking point within local art production as, contrary to problematizing national, gender or cultural identities which dominate the contemporary art of the 'periphery', it attempts to question the 'differences' on the economic level, through the positions of women previously employed in the NAMA department stores. They lost their basic rights to live and work during those times of transistion. It seems to me that the direction taken by Andrea with this work is particularly important as, an 'identitarian art' actually produces a veil of exoticism which gradually obscures burning issues related to the economy, the change of the social system, the installation of the capitalist order and the consequent segregation of society into the rich and the poor. Since these questions are also suppressed in the media, or their actuality only lasts as long as they are on the front pages of newspapers, then this work functions as some kind of a counter-public information channel. A.K.: From
the position of an author, the kind of artistic practice that you talked
about is pretty problematic, especially in our region. We are constantly
encountering the same questions such as: where to place those issues within
art production, what can an artist achieve with such works, and also more
generally, questions about art and democracy, the role of the artist as
an active subject, etc. I hope that we will talk about this today, because
I am interested in what is going on here, how people think about socially
engaged art, or the role of art in society. The change was sudden and most people couldn't with cope it. Then it seemed to me that the worst blow was suffered by women, similar to the woman on the poster, they were over 40, couldn't speak foreign languages, or use computers, who had spent their lives in, for example, NAMA (NAMA is short for the Peoples Store), which we were all once proud of. You probably remember that, NAMA department stores existed all over Yugoslavia. From the moment that they were established, they represented progress in a particular way, for example - they were equipped with escalators. The specificity of the decline of NAMA was its visibility. Factories and hotels that were also experiencing a decline at the same time, were not as visible. They were situated on the periphery of cities, and there were no "witnesses", as there were with NAMA. And the situation in NAMA was like this: the shelves were completely empty, the saleswomen stood in front of those empty shelves for 8 hours a day, without being payed, and they did so for 6 months. All other shops in the city were full of goods, so while NAMA looked a little like an absurd "art intervention". As the above-mentioned exhibition was international, there were many foreign visitors, who would, after visiting NAMA ask us if it was a performance, a work of art or an action of some kind. Such a big department store, entirely empty, and those people in purple uniforms sitting and standing about all over the store. It looked absurd. So, those people worked for a full six months. Every day they would come to work, stand beside the empty shelves, sit behind the cash registers, and no customers would come and nothing was ever sold. Their answer to the question as to why do they stood in an empty shop and sat behind tempty cash registers was that they were used to it, and it was inconvenient for them to stand somewhere else. It was as if they belonged behind the empty desks, or beside the empty shelves. Married couples also worked there. When you stand there for six months without any pay - neither you, nor your husband - you go through a little family tragedy, you lose confidence, in your own eyes and your family's, you don't have money for basic needs, you don't know if anything will change in the future. Also, in 1908 there really were a large number of workers affected, especially if you take into account each worker's family so you could probably multiply the number of workers by 4... When I started to work on the NAMA project women workers held a strike. For example, nine of them chained themselves to the National bank and held a hunger strike. That is an act of extreme despair, much more serious than, for example, a street protest, when people get out on the street, carrying placards and in that way share their problems with the wider community. I want to say that NAMA workers were already ready for much more drastic modes of visibility. That was the moment when I got involved in the whole process. As I start my projects with research, I spent two/three months talking with the unions. In this case there were, as is usual here, two unions in conflic with one another, but I tried to actively collaborate with both of them. I offered three different projects for the exhibition. They chose the project with the billboards in the center of the city, they chose something which seemed to them to be the most visible. What was especially
important for me, they understood - it is what I usually have the most
problems with at home - this being that art can be involved with politics
and social problems, that it doesn't end with the wall of the gallery
or museum. They would tell me: "Yes, that's great, you will give
us tools for getting onto the street in other way, nobody sees our strike
anyway" which was true. People have developed a certain blindness
for other peoples problems, they don't pay attention to people who strike,
until they are in the same position themselves. The workers of NAMA agreed
to appear on the posters. My wish was for them to look - I wouldn't say
glamourous - but to look fresh, not as though they were suffering, not
to make them look like somebody who had worked for six months with no
pay, someone desperate because of the knowledge that the company they
work for is falling apart and therefore having being hunger strike on
the street. The message was important to me; I didn't want to provoke
compassion but respect. We went to a professional photo studio, arranged
for make up professionals and hair dressers to get them ready. We worked
with three women, but as we didn't have enough money for all three to
be on the posters- only one of them actually made the final poster; the
other two were published in the daily papers that offered to support the
project. J.V.: This
is, of course, not just the situation in Croatia, but is also detectable
in the whole region, and even further afield. Maybe, to contextualize
this specific work further it should be added that it was exhibited within
the framework of an exhibition on the occasion of the 150th anniversary
of the Communist Manifesto. The other important thing is the procedure
you use: you are not somebody who takes the position of the observer and
represents a reality which has already happened, but instead you are trying
to interact with that reality and act within the community directly affected
by the problem you present, so through a newly established collectivity
you can find some solutions. This is probably why your work about the
department stores NAMA did not appear in its final outcome as simply a
nice image in the newspapers in the cultural section or in a gallery space
- a place where the elite comes and shows full understanding for the tragic
destinies of others - but, here the artwork itself becomes a different
medium through which it is possible to pose a socially relevant question
and, outside the logic of tmedia sensationalism which is attached to the
news industry. The problem of the workers striking in the media today
is only ever a theme of the day, before the front pages are filled once
again with something else. That is why the logic of the realization of
the NAMA project is so important. Your work on Manifesta in Frankfurt is interesting exactly because it reacts on the urge for the neutralization and pacification of the political and social antagonisms these exhibitions produce. We are talking about the aspect of institutionalization of artistic practices, where contemporary art is offered as something which resolves problems or is seen as some kind of "social help" through the culture. Large art manifestations such are biennials, Manifesta or Documenta, bring something more: they represent the friendship of "the nations of the world", an institution of art where everybody appears as apparently equal and everybody can speak out, but the question of whom they are speaking to, in which way they do voice their issue and what the effects of that speech of art are still hangs in the balance. In this "international parliament", which is a metaphor applicable for these kinds of exhibitions, all contemporary artists, critics and intellectuals are put on the same plane. Their difference is observed exclusively on the plane of identity - that is their cultural difference, not their economical or social differences. These differences are usually hidden behind the folklore of multiculturalism. In Manifesta 4 in Frankfurt you tried to provoke this idealized image of the world presented by the institution of Manifesta. Your work dealt with the economical differences between the artist-participants of Manifesta and it struck directly at the core of some of the problems of dominant institutional representations of contemporary art. One of the subjects of this work is also the position of the artist from the Eastern Europe. A.K.: The work "Artist from..." was created in 2002, since then, things have changed quite a bit. The arrival of the artist from the East to the West at the end of 1990's was still problematic. The artist enters the Western market in a specific way through the occurrance of these large exhibitions. They exist as a kind of a mould through which you pass and are reshaped in the process. The aim of that (de)forming is the comprehensibility of the final product (the work of art) to Western tastes or visual codes - which sounds better than taste, or market, or galleries, or sale, fairs… and so on… No matter how perfectly clearly you can see it in the beginning, in the end it is that. I only dealt with this problem twice in my work: the work for Manifesta 4 was the first one, and the other was the work/guide the "NEW YORK ART SCENE FOR DUMMIES". Dummies are small guides, such as for example "how to become a gardner in 10 minutes", or ... a cook, or a buddhist..and so on.. a classical capitalist offer: you can do anything, only if.... I wanted to make a dummy guide for the New York art scene using the same principle - the "how to" in this case being "how somebody from Eastern Europe can become successfull in New York in 10 minutes". Of course, from a cynical distance: if you are under 25, white, male, all the better also protestant, rich and enrolled at Columbia University on an MA course, etc. Nobody wanted to print that, which is understandable. I carried out video research concerning this during two months I spent in New York. So, the work "Artist form.." for Manifesta 4 in Frankfurt came before this work. The starting point was my first visit to Frankfurt to make arrangements for the exhibition. It struck me how much money had been set aside to be spent on the exhibition, and how it was "bragged" about it in the media and, adding to that the budget of Documenta 11, where I had also participated that year, which had an even larger budget, it became very clear the story about the money was a pretty important factor. All that money doesn't go to the artists as the authors of those works. For example, an author's fee on Manifesta 4 was 250 Euros, which is by all measures really quite a ridiculous amount. Documenta was a slightly different story, there was no fee, but there was a budget for production, from which, if you were to spend rationally, you could get a more decent author's fee. Of course, it is a completely different story if you are coming from the West (I am talking about the year 2002); let's say you might have a gallery which takes care of your participation payments at important international exhibitions, you can sell your work or you have the opportunity get a fellowship from your state. So, on the one hand, there is all this money which is constantly being talked about, and on the other hand there is that old story about how we are all equal at the exhibitions, how the West is opening up to the East, there are no differences, etc. Yes, I thought, for those five days in that lovely hotel in Frankfurt that we were all equal in a way, but when I go home to Croatia, or as an Albanian to Albania, or a Macedonian to Macedonia, there remains ino trace of that "equality". The gallerist in the West "waits" for the Western artist, he will sell his work produced and exhibited at Manifesta or Documenta, maybe even before the opening of the exhibition, but nothing awaits me or my Albanian, Romanian, Bulgarian, Macedonian colleagues. We will put our work under the bed or in the closet and the story ends there. Maybe we get an article in the local press, some presentation, or by chance an invitation to participate in another poorly paid exhibition. Those were the reasons I suggested this work. I have to admit, at the start the work wasn't accepted with much enthusiasm by the exhibition curators. Why? Because in my work, the participants were the artists who took part in Manifesta that year, and according to my plan, every poster should have a label stating from which country the artist originates, for example "Artist from Albania" or "Artist from Norway", etc. The orgnaizers didn't like the fact that I wanted to sign the countries we came from, because allegedly within the exhibition "we are all equal, there are no nations". However, after a amount of some serious persuasion, I managed to explain that I saw things in a different way and we were all "equals" I had the right to a comment of my own. I realized the work by sending a questionnaire to all the participants of Manifesta 4. I created the form with the colloboration of an artist from Frankfurt. I took my colleagues as the target group because they had been selected by the curators of the exhibition as "young up and coming European artists". The form was simple, our aim was to estimate how much the annual income of each individual artist was made from his/her art activity. We didn't consider teaching, work as designers, writers, etc. as their art activity. It is interesting to observe who answered this questionaire and in which way. The work consisted of posters, similar to the work about NAMA. Every artist who answered to my questionaire, and agreed to photographed, got his/her poster. On the poster was
noted from which country the artist came, how much he/she earned last
year from art, and what their average income was in that country. That
way on the poster we compared the earning of an artist and the amount
of money needed for living in his/her country, because naturally in Norway
you have to spend much more money than in Croatia for the same standard.
The posters were placed in the streets before the exhibition Manifesta
4 was opened. I wanted the posters to be "a kind" of advertisement
for the exhibition. From far away, you could see the sign Manifesta 4,
and when you approach to see when and where the exhibition takes place,
you don't get any other information beside the one that, for example,
the Norwegian participant had earned 4.220 Euros in 2001, and average
amount needed for one year living in Norway is 26.000 Euros. The participant
from Croatia earned 100 Euros, and he needs 5.700 Euros yearly for an
"average" life. A.K.: Yes, as long as it supports somebody's thesis about the East, the artist from Eastern Europe can participate more easily at some significant exhibition or a significant art collection. J.V.: What
we can conclude at the end of this conversation and before we show the
videos, is that you rarely deal with the problem of identity in the way
that the problem was present in the art of the nineties, but rather you
are interested in the causes and effects. In this case, naturally, the
subject is the war of the nineties and the "Reconstructions"
are, to my knowledge, your first documentary videos. In these videos it
is interesting that the war appears only as an allusion or a premonition,
while the image and the story are at the first sight connected to something
else. The position from which you reveal it is opposite to the position
of the documentary's testimony. In the economy of truth, image plays an
important role, just as the position of the witness does. In the Reconstructions…
videos, the custodian of the castle appears in the role of the witness,
but the narration of the film, just as with the very visual presentation,
avoids to show the wars of the nineties in any way. While contemporary
media - television and the internet - function by producing "spectacular'
images of the war, here those images are avoided. In that sense, I would
mention another thing before the screening of Reconstructions…, something
which could be interesting for this approach to documentary presentation
in contemporary art, but also for the universal problem of the contemporary
distribution of image which tends to present a certain reality. In his text "The Fate of Art in Times of Terror", Boris Groys wrote about the competition between artist and terrorist in the representation of the reality of war. The central thesis of this text is that terrorists and warriors start to act as artists, like fast and effective producers of images who make events relevant by presenting/portraying them. We will finish with a quotation from a text: "While in the old times the artist had the power to testify a "heroic action" and to inscribe it in the memory of humanity, today every act of terror or act of war becomes momentarily registered, represented, described, portrayed, told and interpreted by the media: pushing a button which makes the bomb explode, a contemporary warrior or terrorist pushes the button which starts the media machinery." A.K.: Yes, the history of the castle is the following: Tikveš castle was built in the hunting area of Kopacki rit, ever since the Habsburg dynasty. Every September there is an organized deer hunt (today also). There were many "Tito's castles", but he really liked to come to this one, and he used to come often. On April 15th, 1991, just for one day, in that same castle Tuđman and Milošević met. Twenty days after that meeting, war started. The narrator in the film was the castle custodian in the period from 1978-1991, after which the castle was closed and left to ruin. In the first film we are trying together to reconstruct a day in the life of Tito spent in the castle, walking through the devastated rooms. And also the other day, the one which was important for all of us, the meeting of Tuđman and Milošević, and after the unsuccessful meeting in Karađorđevo, we also go through the time and spaces of the castle within one day. The very gesture of the film was dictated by the conditions. Considering the fact that the castle was totally dilapidated inside, we got the key for an hour, went inside with the former host of the castle, and in the role of a voyeur we tried quickly passing through it to find out something more. The questions I asked as somebody who remembers socialist times, who remembers Tito and the importance of Tito's castles, who still remembers the aura of Tito-the king… and on the other hand I asked questions about Tudjman and Milosevic, who had also very directly shaped our lives. So, I am coming in and trying to be a voyeur in front of all of us, there are no smart political questions, I pose questions as anyone would have then, but I also pose questions like the ones that are on some reality shows, like what did they eat, how they spent their time there, where did they walk, who came to visit them.. and at the end of the film we are back at the same point we started, we don't know anything more than we knew before, about what they talked about, or what Tito, or Milosevic or Tudjman thought and what decisions they made, just like we never knew really… Actually, the gesture is the same as anyone else's would be who would run into this man for 20 minutes and record something quickly. So, I apologize here if the quality level is low… |
Edited
transcript of the introductionary conversation, June 9, 2009 Translation and redaction: Aleksandra Sekulić and Nadja Leuba |