Andreja Kulunčić                                                                     ACTION >   PRODUCTS >
Sun's income                                                                           

Action on the open market Trešnjevački plac
Saturday,12/06/2010, Zagreb

In the base of the work is the main idea of the festival "Jobs with the Sun" which suggests a business partnership, reciprocity and mutual benefit of participants. Andreja Kulunčić looks at it in terms of economic and market operations in which the sun turns out to be a partner. The geographical location and warm climate are the benefits on which Croatia is building its prosperity. There are a lot of stories of the typical Mediterranean products grown under a special break of sunlight reflected from the reflecting surface of the sea which create myths about their unique qualities that, of course, raise the market price of the products. In such stock ownership, the Sun is an important partner, but without recognition of the profit-sharing.

In the action "Sun's income", Andreja Kulunčić corrects the deficient calculations. Elaborate a calculation which expresses the solar profit, humorously pointing out the absurdity of the situation in which we "exploit" the sun alternating the real position of power.

Products - lavender from Hvar, wine from Pelješac, olive oil from Brač and dried figs from Šibenik - the artist sells herself on the open market at the actual prices of products, separating the percentage that belongs to the Sun. In a conversation with a customer she opens a topic about "jobs" with the Sun.

Text Irena Bekić

Photo documentation Boris Cvjetanović
Sound Mediaplus d.o.o.
Curated by Irena Bekić
Project organization "Festival prvih" Studio Artless