title of the work: unitedcrueltyof year of production: 2005 made during the 7th festival of creative communication magdalena, slovenia / background: in the program of the marketing festival there was a lecture of benetton's designer / action: invisible hand of the market put the sticker unitedcrueltyofbenetton.com below the title of the lecture on the official festival programme timetable displayed in front of the main lecture hall of the festival (and took these photographs of the act)