INDEX.DONNE
Interactive project

Index.donne is a participative project to be developed in Naples in collaboration with women, not only those who visit Andreja Kulunčić's exhibition at Madre Museum, but primarily chance passers-by, because the poster will spend some considerable time at busy urban locations. The aim of the project in which the artist employs viral strategies, since she uses popular mainstream templates to reach her target audience, is most importantly a motivation for women to define and raise awareness about their individual role in the familiar and broader, social context in a simple manner as well - by protecting their identity (the survey is anonymous) - calling the listed cell-phone number and answering the question asked by the answering machine: How do I feel?, and selecting one of the possible answers: satisfied, discriminated, abused.

The next step of the project is live statistics, showing the percentage of selected answers every day in public (at the railway station), as well as the interface display in Museo Madre, part of Andreja Kulunčić's exhibition.

The project was hugely successful in Split, when it was first performed in 2007 within the project named "Woman on the Crossroads of Ideologies". Repeated in Naples, it is an opportunity for further analysis of the position of women in contemporary society, as well as comparisons between similarities and differences in the position of women in two distant Mediterranean cities.
Text by Radmila Iva Jankovic

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